AMMAN—Ecotourism in Jordan “took a sharp dive in numbers —local and foreign, given the high costs and prices of accommodations and touristic facilities, in addition to recent political events in surrounding area”. The total figure kept decreasing over the recent few years until it hit 35 per cent last year.
Accordingly, Jordanians now prefer to visit other countries as prices range within vicinity of local prices, and sometimes lower.
Facility and hotel managements say that the drop is caused by there being no advertisement campaigns by the Ministry of Tourism promoting ecotourism in these areas inside Jordan or outside, and that the Ministry focuses on Petra, Dead Sea, and Aqaba only.
On the topic, the Ministry responds that they give ecotourism paramount attention and promotional priorities, because it constitutes an important part of the Kingdom’s national product.
Citizens, on the other hand, see that the Ministry does not promote ecotourism well enough.
Nonetheless, officials from the Ministry say that that various promotional campaigns will be launched to attract Jordanians, including discounts on entry prices for families to touristic sites by 50 per cent.